{"id":258,"date":"2024-05-23T13:54:29","date_gmt":"2024-05-23T17:54:29","guid":{"rendered":"https:\/\/luckie.com\/?post_type=work&#038;p=258"},"modified":"2025-02-18T12:14:23","modified_gmt":"2025-02-18T17:14:23","slug":"reaching-business-goals-by-simplifying-health-goals","status":"publish","type":"work","link":"https:\/\/luckie.com\/work\/reaching-business-goals-by-simplifying-health-goals\/","title":{"rendered":"Reaching Business Goals by Simplifying Health Goals"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"258\" class=\"elementor elementor-258\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25b7426e e-flex e-con-boxed e-con e-parent\" data-id=\"25b7426e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f7e1fac e-con-full e-flex e-con e-child\" data-id=\"4f7e1fac\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e31bd elementor-widget elementor-widget-heading\" data-id=\"9e31bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Blue Cross and Blue Shield of Alabama | The One Thing Campaign<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c399e elementor-widget elementor-widget-heading\" data-id=\"e1c399e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Actionable Intelligence Leads to Change<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1609959a e-flex e-con-boxed e-con e-child\" data-id=\"1609959a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f378c48 elementor-widget elementor-widget-image\" data-id=\"1f378c48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"422\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/BCBSA-C-RGB_white-1024x540.png\" class=\"attachment-large size-large wp-image-342\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/BCBSA-C-RGB_white-1024x540.png 1024w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/BCBSA-C-RGB_white-400x211.png 400w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/BCBSA-C-RGB_white-768x405.png 768w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/BCBSA-C-RGB_white-1536x810.png 1536w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/BCBSA-C-RGB_white.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8bdfaf e-flex e-con-boxed e-con e-parent\" data-id=\"a8bdfaf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eba6888 e-flex e-con-boxed e-con e-child\" data-id=\"eba6888\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c41dcd0 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"c41dcd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"\/work\/\">Work<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc5df2 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"4dc5df2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Actionable Intelligence Leads to Change<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e7d8375 e-flex e-con-boxed e-con e-parent\" data-id=\"4e7d8375\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ce1ec79 e-con-full e-flex e-con e-child\" data-id=\"1ce1ec79\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49dd485 elementor-widget elementor-widget-image\" data-id=\"49dd485\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/All_O65_Intercept_HPHPOneThing_ActivityHPHPLogo_Instagram_Carousel_1080x1080_2-1024x1024.jpg\" class=\"attachment-large size-large wp-image-319\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/All_O65_Intercept_HPHPOneThing_ActivityHPHPLogo_Instagram_Carousel_1080x1080_2-1024x1024.jpg 1024w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/All_O65_Intercept_HPHPOneThing_ActivityHPHPLogo_Instagram_Carousel_1080x1080_2-400x400.jpg 400w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/All_O65_Intercept_HPHPOneThing_ActivityHPHPLogo_Instagram_Carousel_1080x1080_2-150x150.jpg 150w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/All_O65_Intercept_HPHPOneThing_ActivityHPHPLogo_Instagram_Carousel_1080x1080_2-768x768.jpg 768w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/All_O65_Intercept_HPHPOneThing_ActivityHPHPLogo_Instagram_Carousel_1080x1080_2.jpg 1081w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4965dff6 e-con-full e-flex e-con e-child\" data-id=\"4965dff6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc35028 elementor-widget elementor-widget-heading\" data-id=\"5dc35028\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Opportunity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6e1b19 elementor-widget elementor-widget-text-editor\" data-id=\"7d6e1b19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With endless health advice flooding social feeds and news cycles, making meaningful lifestyle changes that lead to a healthier, happier life can feel overwhelming. Blue Cross and Blue Shield of Alabama needed to turn information overload into simple, actionable steps that drive real health improvements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d546a25 elementor-widget elementor-widget-heading\" data-id=\"1d546a25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turning Insights Into Action<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-054bfc7 elementor-widget elementor-widget-text-editor\" data-id=\"054bfc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data is only as valuable as the action it drives. By analyzing first-party data, we identified key behavioral patterns that formed the foundation for a campaign to make health goals feel achievable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d31e51 elementor-widget elementor-widget-heading\" data-id=\"5d31e51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From Data to Personalization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d68231c elementor-widget elementor-widget-text-editor\" data-id=\"7d68231c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The One Thing Campaign simplified health advice into small, attainable actions \u2014 one person, one goal, one step at a time. By showcasing different individuals aligned to our personas making simple health improvements and celebrating their efforts, we turned passive information into motivation. Personalized messaging ensured the right encouragement reached the right people at the right time, while targeted test-and-learns on weather, sporting and parenting apps further ensured we were creating an impactful, data-driven movement toward better health.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7291f90 e-flex e-con-boxed e-con e-parent\" data-id=\"7291f90\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef584a4 elementor-widget elementor-widget-video\" data-id=\"ef584a4\" data-element_type=\"widget\" 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