{"id":2224,"date":"2025-03-28T15:16:40","date_gmt":"2025-03-28T19:16:40","guid":{"rendered":"https:\/\/luckie.com\/?post_type=work&p=2224"},"modified":"2025-03-28T15:19:57","modified_gmt":"2025-03-28T19:19:57","slug":"powering-personalization-with-a-cdp","status":"publish","type":"work","link":"https:\/\/luckie.com\/work\/powering-personalization-with-a-cdp\/","title":{"rendered":"Powering Personalization with a CDP"},"content":{"rendered":"\t\t
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Myrtle Beach | Customer Data Platform<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Powering Personalization with a CDP<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Work<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Powering Personalization with a CDP<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Opportunity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIn the highly competitive travel and tourism space, destinations must go beyond traditional inspiration to truly connect with travelers. Myrtle Beach set out to redefine what a Destination Marketing Organization (DMO) could do \u2014 by building a smarter, more personalized way to reach and engage future visitors throughout their travel journey.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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BUILDING A SMARTER TRAVEL EXPERIENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Together with Luckie, Myrtle Beach created a best-in-class digital ecosystem, capturing first-party data from website visits and enriching it with third-party travel insights. By understanding not just who travelers are, but what they\u2019re looking for, we built a foundation that connects digital behavior with real-world intent \u2014 including facilitating the booking process directly from the experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PERSONALIZATION THAT MOVES PEOPLE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The result is a DMO with the unprecedented ability to hyper personalize campaigns across both owned and paid channels. Whether travelers are dreaming, planning, or already on vacation, Myrtle Beach delivers relevant content tailored to their unique vision of the perfect getaway \u2014 creating deeper engagement and stronger results at every stage of the journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Myrtle Beach | Customer Data Platform<\/p>\n","protected":false},"featured_media":2225,"template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"verticals":[23],"clients":[],"class_list":["post-2224","work","type-work","status-publish","has-post-thumbnail","hentry","verticals-travel"],"acf":[],"yoast_head":"\nPowering Personalization with a CDP - Luckie<\/title>\n<meta name=\"description\" content=\"Powering Personalization with a CDP - Luckie is the marketing solutions agency that combines data, technology, strategy and creativity to bring you closer to your customer, spot new opportunities and achieve results luck can\u2019t explain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luckie.com\/work\/powering-personalization-with-a-cdp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Powering Personalization with a CDP - 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