{"id":1594,"date":"2024-09-13T13:53:01","date_gmt":"2024-09-13T17:53:01","guid":{"rendered":"https:\/\/luckie.com\/?post_type=work&#038;p=1594"},"modified":"2025-02-18T12:37:20","modified_gmt":"2025-02-18T17:37:20","slug":"digital-optimization-presents-critical-content-at-time-of-need","status":"publish","type":"work","link":"https:\/\/luckie.com\/work\/digital-optimization-presents-critical-content-at-time-of-need\/","title":{"rendered":"Digital Optimization Presents Critical Content at Time of Need"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1594\" class=\"elementor elementor-1594\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25b7426e e-flex e-con-boxed e-con e-parent\" data-id=\"25b7426e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f7e1fac e-con-full e-flex e-con e-child\" data-id=\"4f7e1fac\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e31bd elementor-widget elementor-widget-heading\" data-id=\"9e31bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">GSK | US Medical Affairs Website Redesign<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14410646 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"14410646\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Digital Optimization Presents Critical Content at Time of Need<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1609959a e-flex e-con-boxed e-con e-child\" data-id=\"1609959a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f378c48 elementor-widget elementor-widget-image\" data-id=\"1f378c48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"278\" height=\"157\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/GSK_Logo_White-1.png\" class=\"attachment-large size-large wp-image-1736\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8bdfaf e-flex e-con-boxed e-con e-parent\" data-id=\"a8bdfaf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eba6888 e-flex e-con-boxed e-con e-child\" data-id=\"eba6888\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c41dcd0 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"c41dcd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"\/work\/\">Work<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f599f elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"d6f599f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"\/work\/\">Digital Optimization Presents Critical Content at Time of Need<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e7d8375 e-flex e-con-boxed e-con e-parent\" data-id=\"4e7d8375\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ce1ec79 e-con-full e-flex e-con e-child\" data-id=\"1ce1ec79\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49dd485 elementor-widget elementor-widget-image\" data-id=\"49dd485\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/GSK_Overview_Page_Thumbnail-1024x1024.png\" class=\"attachment-large size-large wp-image-1764\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/GSK_Overview_Page_Thumbnail-1024x1024.png 1024w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/GSK_Overview_Page_Thumbnail-400x400.png 400w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/GSK_Overview_Page_Thumbnail-150x150.png 150w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/GSK_Overview_Page_Thumbnail-768x768.png 768w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/GSK_Overview_Page_Thumbnail.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4965dff6 e-con-full e-flex e-con e-child\" data-id=\"4965dff6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc35028 elementor-widget elementor-widget-heading\" data-id=\"5dc35028\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Opportunity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6e1b19 elementor-widget elementor-widget-text-editor\" data-id=\"7d6e1b19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a rapidly evolving healthcare landscape, access to reliable, in-depth medical information is critical. During the COVID pandemic, healthcare professionals (HCPs) faced extreme burnout, limited access to pharma reps, and an overwhelming flood of data. GSK needed a digital solution that would streamline access to its library of clinical research, ensuring HCPs could quickly find the insights they needed to provide the best patient care.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d546a25 elementor-widget elementor-widget-heading\" data-id=\"1d546a25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turning Chaos into Clarity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe7c82 elementor-widget elementor-widget-text-editor\" data-id=\"fbe7c82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Through in-depth stakeholder interviews and user testing, we built a detailed map of the HCP journey, identifying pain points and key search behaviors. The result? A frictionless, self-service digital hub that makes thousands of clinical assets instantly accessible, ensuring HCPs can make informed decisions with confidence.<\/p><p><strong>Explore the experience: <a href=\"https:\/\/gskusmedicalaffairs.com\/\" target=\"_blank\" rel=\"noopener\">gskusmedicalaffairs.com<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44141ca e-flex e-con-boxed e-con e-parent\" data-id=\"44141ca\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac600e9 elementor-widget elementor-widget-heading\" data-id=\"ac600e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Highlights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95a01ef e-grid e-con-boxed e-con e-child\" data-id=\"95a01ef\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2919782 e-flex e-con-boxed e-con e-child\" data-id=\"2919782\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca7a78e elementor-widget elementor-widget-heading\" data-id=\"ca7a78e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">18%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d50197 elementor-widget elementor-widget-text-editor\" data-id=\"5d50197\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Increase in daily average site visits<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-540e058 e-con-full e-flex e-con e-child\" data-id=\"540e058\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6410f5 elementor-widget elementor-widget-heading\" data-id=\"a6410f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">20%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62835f2 elementor-widget elementor-widget-text-editor\" data-id=\"62835f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Increase in daily average page views<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02cc638 e-flex e-con-boxed e-con e-child\" data-id=\"02cc638\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5009f2 elementor-widget elementor-widget-heading\" data-id=\"f5009f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">100%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb009d elementor-widget elementor-widget-text-editor\" data-id=\"1eb009d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Increase in resource downloads<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-816b498 e-con-full e-flex e-con e-parent\" data-id=\"816b498\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-146966a elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"146966a\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/luckie.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/gskvideothumb.jpg&quot;,&quot;id&quot;:2119,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" 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src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/gsk-case-study-bg.png\" class=\"attachment-full size-full wp-image-1905\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/gsk-case-study-bg.png 3840w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/gsk-case-study-bg-232x400.png 232w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/gsk-case-study-bg-593x1024.png 593w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/gsk-case-study-bg-768x1327.png 768w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/gsk-case-study-bg-889x1536.png 889w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/gsk-case-study-bg-1185x2048.png 1185w\" sizes=\"(max-width: 3840px) 100vw, 3840px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>GSK | US Medical Affairs Website Redesign<\/p>\n","protected":false},"featured_media":1764,"template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"verticals":[21],"clients":[34],"class_list":["post-1594","work","type-work","status-publish","has-post-thumbnail","hentry","verticals-health","clients-blue-cross-and-blue-shield-of-alabama"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Optimization Presents Critical Content at Time of Need - Luckie<\/title>\n<meta name=\"description\" content=\"Digital Optimization Presents Critical Content at Time of Need - Luckie is the marketing solutions agency that combines data, technology, strategy and creativity to bring you closer to your customer, spot new opportunities and achieve results luck can\u2019t explain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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