{"id":1567,"date":"2024-09-13T11:09:30","date_gmt":"2024-09-13T15:09:30","guid":{"rendered":"https:\/\/luckie.com\/?post_type=work&#038;p=1567"},"modified":"2025-03-28T15:19:15","modified_gmt":"2025-03-28T19:19:15","slug":"digital-campaign-catches-the-attention-of-travelers-locals","status":"publish","type":"work","link":"https:\/\/luckie.com\/work\/digital-campaign-catches-the-attention-of-travelers-locals\/","title":{"rendered":"Digital Campaign Catches the Attention of Travelers &#038; Locals"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1567\" class=\"elementor elementor-1567\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25b7426e e-flex e-con-boxed e-con e-parent\" data-id=\"25b7426e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f7e1fac e-con-full e-flex e-con e-child\" data-id=\"4f7e1fac\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e31bd elementor-widget elementor-widget-heading\" data-id=\"9e31bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The Lodge at Gulf State Park | Where Connection Comes Naturally<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14410646 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"14410646\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Digital Campaign Catches the Attention of Travelers &#038; Locals<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1609959a e-flex e-con-boxed e-con e-child\" data-id=\"1609959a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f378c48 elementor-widget elementor-widget-image\" data-id=\"1f378c48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"421\" height=\"139\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/lodge-logo-white-1.png\" class=\"attachment-large size-large wp-image-1580\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/lodge-logo-white-1.png 421w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/lodge-logo-white-1-400x132.png 400w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8bdfaf e-flex e-con-boxed e-con e-parent\" data-id=\"a8bdfaf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eba6888 e-flex e-con-boxed e-con e-child\" data-id=\"eba6888\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c41dcd0 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"c41dcd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"\/work\/\">Work<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f599f elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"d6f599f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"\/work\/\">Digital Campaign Catches the Attention of Travelers &#038; Locals<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e7d8375 e-flex e-con-boxed e-con e-parent\" data-id=\"4e7d8375\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ce1ec79 e-con-full e-flex e-con e-child\" data-id=\"1ce1ec79\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49dd485 elementor-widget elementor-widget-image\" data-id=\"49dd485\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/The_Lodge_Overview_Page_Thumbnail-1024x1024.png\" class=\"attachment-large size-large wp-image-1765\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/The_Lodge_Overview_Page_Thumbnail-1024x1024.png 1024w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/The_Lodge_Overview_Page_Thumbnail-400x400.png 400w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/The_Lodge_Overview_Page_Thumbnail-150x150.png 150w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/The_Lodge_Overview_Page_Thumbnail-768x768.png 768w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/The_Lodge_Overview_Page_Thumbnail.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4965dff6 e-con-full e-flex e-con e-child\" data-id=\"4965dff6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc35028 elementor-widget elementor-widget-heading\" data-id=\"5dc35028\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Opportunity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6e1b19 elementor-widget elementor-widget-text-editor\" data-id=\"7d6e1b19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-renderer-start-pos=\"1479\">An upscale Hilton hotel located on Alabama\u2019s Gulf Coast wanted to drive bookings for travel stays and dining at two of its premier on-site restaurants. A leader in eco-tourism, The Lodge at Gulf State Park aimed to raise awareness of the pristine state park property for consumers in Alabama and surrounding states. At the same time, the restaurants sought an opportunity to increase reservations among both leisure travelers and locals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d546a25 elementor-widget elementor-widget-heading\" data-id=\"1d546a25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Removing the Luck<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d68231c elementor-widget elementor-widget-text-editor\" data-id=\"7d68231c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By strategically placing SEM, Meta and display ads based on user metrics, Luckie removed the luck, launching a digital awareness campaign with the goal of increasing conversions while reaching travelers and local residents during the high and shoulder seasons. Hotel or \u201cstay focused\u201d ads featured the full-service, eco-friendly resort in its stunning natural habitat, while placements for the restaurants showcased fresh, local food and beverages paired with incredible Gulf views. Both ads communicated clear calls to action: Book a hotel stay or make a reservation at one of the restaurants. The results speak for themselves. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-026da4f e-flex e-con-boxed e-con e-parent\" data-id=\"026da4f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82c8c49 elementor-widget elementor-widget-heading\" data-id=\"82c8c49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Highlights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd509ab e-grid e-con-boxed e-con e-child\" data-id=\"dd509ab\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3a5200c e-flex e-con-boxed e-con e-child\" data-id=\"3a5200c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f255db elementor-widget elementor-widget-heading\" data-id=\"3f255db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2.95MM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-621882c elementor-widget elementor-widget-text-editor\" data-id=\"621882c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Impressions generated throughout the campaign<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3909768 e-con-full e-flex e-con e-child\" data-id=\"3909768\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5787afc elementor-widget elementor-widget-heading\" data-id=\"5787afc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">51,000<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52f6aa7 elementor-widget elementor-widget-text-editor\" data-id=\"52f6aa7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Clicks across search and display ads<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-373ff6d e-flex e-con-boxed e-con e-child\" data-id=\"373ff6d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9f9b5 elementor-widget elementor-widget-heading\" data-id=\"fb9f9b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3,667<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02de839 elementor-widget elementor-widget-text-editor\" data-id=\"02de839\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Total booking and reservation requests<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51c0ccf e-flex e-con-boxed e-con e-parent\" data-id=\"51c0ccf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09c3f57 elementor-widget elementor-widget-image\" data-id=\"09c3f57\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1820\" height=\"789\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/Group-2-1.png\" class=\"attachment-full size-full wp-image-1574\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/Group-2-1.png 1820w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/Group-2-1-400x173.png 400w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/Group-2-1-1024x444.png 1024w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/Group-2-1-768x333.png 768w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/Group-2-1-1536x666.png 1536w\" sizes=\"(max-width: 1820px) 100vw, 1820px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-338e0ac e-flex e-con-boxed e-con e-parent\" data-id=\"338e0ac\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7e8d3c elementor-widget elementor-widget-image\" data-id=\"e7e8d3c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1862\" height=\"1470\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/Group-3-1.png\" class=\"attachment-full size-full wp-image-1575\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/Group-3-1.png 1862w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/Group-3-1-400x316.png 400w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/Group-3-1-1024x808.png 1024w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/Group-3-1-768x606.png 768w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/Group-3-1-1536x1213.png 1536w\" sizes=\"(max-width: 1862px) 100vw, 1862px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8f8d6a e-con-full e-flex e-con e-parent\" data-id=\"b8f8d6a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71d7e61 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"71d7e61\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/Lodge-Website.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Lodge at Gulf State Park | Where Connection Comes Naturally<\/p>\n","protected":false},"featured_media":1765,"template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"verticals":[23],"clients":[34],"class_list":["post-1567","work","type-work","status-publish","has-post-thumbnail","hentry","verticals-travel","clients-blue-cross-and-blue-shield-of-alabama"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Campaign Catches the Attention of Travelers &amp; Locals - Luckie<\/title>\n<meta name=\"description\" content=\"Digital Campaign Catches the Attention of Travelers &amp; Locals - Luckie is the marketing solutions agency that combines data, technology, strategy and creativity to bring you closer to your customer, spot new opportunities and achieve results luck can\u2019t explain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luckie.com\/work\/digital-campaign-catches-the-attention-of-travelers-locals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Campaign Catches the Attention of Travelers &amp; Locals - Luckie\" \/>\n<meta property=\"og:description\" content=\"Digital Campaign Catches the Attention of Travelers &amp; Locals - Luckie is the marketing solutions agency that combines data, technology, strategy and creativity to bring you closer to your customer, spot new opportunities and achieve results luck can\u2019t explain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luckie.com\/work\/digital-campaign-catches-the-attention-of-travelers-locals\/\" \/>\n<meta property=\"og:site_name\" content=\"Luckie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LuckieAndCo\" 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