{"id":1563,"date":"2024-09-13T10:44:32","date_gmt":"2024-09-13T14:44:32","guid":{"rendered":"https:\/\/luckie.com\/?post_type=work&#038;p=1563"},"modified":"2025-02-20T10:08:56","modified_gmt":"2025-02-20T15:08:56","slug":"video-campaign-elevates-brand-experience","status":"publish","type":"work","link":"https:\/\/luckie.com\/work\/video-campaign-elevates-brand-experience\/","title":{"rendered":"Video Campaign Elevates Brand Experience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1563\" class=\"elementor elementor-1563\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee6c3bc e-flex e-con-boxed e-con e-parent\" data-id=\"6ee6c3bc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56ab8b36 e-con-full e-flex e-con e-child\" data-id=\"56ab8b36\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-287ee6d9 elementor-widget elementor-widget-heading\" data-id=\"287ee6d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Spice World | For the Love of Flavor<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e436399 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2e436399\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Video Campaign Elevates Brand Experience<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e222fc2 e-flex e-con-boxed e-con e-child\" data-id=\"7e222fc2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2de9d2ec elementor-widget elementor-widget-image\" data-id=\"2de9d2ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"230\" height=\"215\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/Spice-World-logo-white-1.png\" class=\"attachment-full size-full wp-image-1737\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb5bebb e-flex e-con-boxed e-con e-parent\" data-id=\"cb5bebb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-067e0f9 e-flex e-con-boxed e-con e-child\" data-id=\"067e0f9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38680fe elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"38680fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"\/work\/\">Work<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-448a8cf elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"448a8cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"\/work\/\">Video Campaign Elevates Brand Experience<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74b075dc e-flex e-con-boxed e-con e-parent\" data-id=\"74b075dc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e28b3ed e-con-full e-flex e-con e-child\" data-id=\"7e28b3ed\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77ce927 elementor-widget elementor-widget-image\" data-id=\"77ce927\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/Spice_World_Overview_Page_Thumbnail-1024x1024.png\" class=\"attachment-large size-large wp-image-1763\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/Spice_World_Overview_Page_Thumbnail-1024x1024.png 1024w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/Spice_World_Overview_Page_Thumbnail-400x400.png 400w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/Spice_World_Overview_Page_Thumbnail-150x150.png 150w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/Spice_World_Overview_Page_Thumbnail-768x768.png 768w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/09\/Spice_World_Overview_Page_Thumbnail.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-733260db e-con-full e-flex e-con e-child\" data-id=\"733260db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5afa8d58 elementor-widget elementor-widget-heading\" data-id=\"5afa8d58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Opportunity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-225d3d7 elementor-widget elementor-widget-text-editor\" data-id=\"225d3d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Spice World was experiencing 20% higher user engagement on social posts that highlighted product usage in flavorful dishes versus packaging and products alone. The budget was approved for a new omnichannel campaign to run in 2024. Luckie was tasked with developing the new campaign, maintaining the brand push and package recognition and bringing in more \u201cfood appeal.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cbc00f2 elementor-widget elementor-widget-heading\" data-id=\"1cbc00f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Removing the Luck<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f904fe8 elementor-widget elementor-widget-text-editor\" data-id=\"f904fe8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leveraging our industry experience and the trends we had tracked for Spice World over the previous 18 months, we created a new campaign \u2014 \u201cFor the Love of Flavor.\u201d The new creative captured the ease of putting together tasty meals with one of two key products: Spice World\u2019s market-leading <em data-renderer-mark=\"true\">Minced Garlic<\/em> and its latest innovation, <em data-renderer-mark=\"true\">Easy Onion<\/em>. The fast-paced videos ran on Instagram, Facebook, TikTok, Pinterest, display and retail media to entice home cooks on an emotional level, marrying concepts of love, convenience, food and flavor while minimizing the limitations of prep time and \u201cchef-ability.\u201d Our goal of motivating the audience to experiment with ready-to-use recipes kept the brand\u2019s social momentum going while driving a noticeable lift in engagement and landing page metrics.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79d3616 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"79d3616\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6de72d elementor-widget elementor-widget-image\" data-id=\"f6de72d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"960\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/Spice-World-Site-e1726238789712.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-1553\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/Spice-World-Site-e1726238789712.jpg 1920w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/Spice-World-Site-e1726238789712-400x200.jpg 400w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/Spice-World-Site-e1726238789712-1024x512.jpg 1024w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/Spice-World-Site-e1726238789712-768x384.jpg 768w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/Spice-World-Site-e1726238789712-1536x768.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-819fcea e-con-full elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"819fcea\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a02121a e-con-full e-flex e-con e-child\" data-id=\"a02121a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-699f3c4 elementor-widget elementor-widget-video\" data-id=\"699f3c4\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/10\/Spice_World_Phones_Ziti.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46241fc e-con-full e-flex e-con e-child\" data-id=\"46241fc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81b2c01 elementor-widget elementor-widget-video\" data-id=\"81b2c01\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/10\/Spice_World_Phones_Chicken.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33626d3 e-con-full e-flex e-con e-child\" data-id=\"33626d3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bea819 elementor-widget elementor-widget-video\" data-id=\"7bea819\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/10\/Spice-World-Mobile-Phones-StirFry.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0eb04e elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"f0eb04e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acce008 elementor-widget elementor-widget-video\" data-id=\"acce008\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" 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