{"id":142,"date":"2024-05-15T14:37:43","date_gmt":"2024-05-15T18:37:43","guid":{"rendered":"https:\/\/luckie.com\/?post_type=work&#038;p=142"},"modified":"2025-02-18T11:48:04","modified_gmt":"2025-02-18T16:48:04","slug":"creating-brand-preference-with-heart","status":"publish","type":"work","link":"https:\/\/luckie.com\/work\/creating-brand-preference-with-heart\/","title":{"rendered":"Creating Brand Preference with Heart"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"142\" class=\"elementor elementor-142\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f071aa e-flex e-con-boxed e-con e-parent\" data-id=\"8f071aa\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4c9079da e-con-full e-flex e-con e-child\" data-id=\"4c9079da\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33f80180 elementor-widget elementor-widget-heading\" data-id=\"33f80180\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Northside Hospital | Heart Campaign<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e79063d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2e79063d\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Creating Brand Preference with Heart<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4829f525 e-flex e-con-boxed e-con e-child\" data-id=\"4829f525\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c171f5 elementor-widget elementor-widget-image\" data-id=\"c171f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"776\" height=\"242\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/NH_Logo_Standard_White.png\" class=\"attachment-large size-large wp-image-376\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/NH_Logo_Standard_White.png 776w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/NH_Logo_Standard_White-400x125.png 400w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/NH_Logo_Standard_White-768x240.png 768w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97a25e7 e-flex e-con-boxed e-con e-parent\" data-id=\"97a25e7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-03bdeea e-flex e-con-boxed e-con e-child\" data-id=\"03bdeea\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ceac46b elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"ceac46b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"\/work\/\">Work<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed40ca4 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"ed40ca4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"\/work\/\">Creating Brand Preference with Heart<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6de5a0fe e-flex e-con-boxed e-con e-parent\" data-id=\"6de5a0fe\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7ec09546 e-con-full e-flex e-con e-child\" data-id=\"7ec09546\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5126ed7 elementor-widget elementor-widget-image\" data-id=\"5126ed7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/b6aac86e-74c9-4abf-a7cc-7674e385e3bc-1024x1024.png\" class=\"attachment-large size-large wp-image-578\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/b6aac86e-74c9-4abf-a7cc-7674e385e3bc-1024x1024.png 1024w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/b6aac86e-74c9-4abf-a7cc-7674e385e3bc-400x400.png 400w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/b6aac86e-74c9-4abf-a7cc-7674e385e3bc-150x150.png 150w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/b6aac86e-74c9-4abf-a7cc-7674e385e3bc-768x768.png 768w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/b6aac86e-74c9-4abf-a7cc-7674e385e3bc.png 1064w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-120b96 e-con-full e-flex e-con e-child\" data-id=\"120b96\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7121e5 elementor-widget elementor-widget-heading\" data-id=\"6d7121e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Opportunity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e2d17d elementor-widget elementor-widget-text-editor\" data-id=\"9e2d17d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><span style=\"white-space-collapse: preserve; text-align: var(--text-align); color: var( --e-global-color-text );\">Northside asked us to help launch its new and expanded heart practice, the Northside Hospital Heart Institute (NHHI). The goals of the campaign were to increase awareness, intent and trial of the brand by making the NHHI the preferred choice for long-term heart health care and decrease the \u201cleakage\u201d of patient referrals to competitors\u2019 cardio hospitals.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22edcaf7 elementor-widget elementor-widget-heading\" data-id=\"22edcaf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Removing the Luck<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42ee12ae elementor-widget elementor-widget-text-editor\" data-id=\"42ee12ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">First, we gave Northside Heart a brand identity with a logo mark and a tagline. Then, leaving nothing to chance, we used data to help uncover the insight that consumers want answers and expertise when seeking heart care. We leveraged that insight to create an omnichannel creative campaign that included TV, radio, digital and OOH. The television spot was creatively executed in a single camera move. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad1100d e-flex e-con-boxed e-con e-parent\" data-id=\"ad1100d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a438039 elementor-widget__width-inherit elementor-widget elementor-widget-video\" data-id=\"a438039\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/luckie.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/NorthsideVideoThumbnail.png&quot;,&quot;id&quot;:1365,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" 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src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/northside-people.png\" class=\"attachment-full size-full wp-image-1343\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/northside-people.png 776w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/northside-people-336x400.png 336w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/northside-people-768x913.png 768w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d370197 elementor-widget elementor-widget-image\" data-id=\"d370197\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1150\" height=\"923\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/northside-phones.png\" class=\"attachment-full size-full wp-image-1344\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/northside-phones.png 1150w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/northside-phones-400x321.png 400w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/northside-phones-1024x822.png 1024w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/northside-phones-768x616.png 768w\" sizes=\"(max-width: 1150px) 100vw, 1150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4aa9e5 e-flex e-con-boxed e-con e-parent\" data-id=\"b4aa9e5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a090f6 elementor-widget elementor-widget-image\" data-id=\"1a090f6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"976\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/northside-ads-e1718373314406.png\" class=\"attachment-full size-full wp-image-1341\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/northside-ads-e1718373314406.png 1920w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/northside-ads-e1718373314406-400x203.png 400w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/northside-ads-e1718373314406-1024x521.png 1024w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/northside-ads-e1718373314406-768x390.png 768w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/northside-ads-e1718373314406-1536x781.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b00c5d elementor-widget elementor-widget-image\" data-id=\"2b00c5d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"593\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/northside-heart.png\" class=\"attachment-full size-full wp-image-1342\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/northside-heart.png 1920w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/northside-heart-400x124.png 400w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/northside-heart-1024x316.png 1024w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/northside-heart-768x237.png 768w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/northside-heart-1536x474.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Northside Hospital | Heart Campaign<\/p>\n","protected":false},"featured_media":384,"template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"verticals":[20],"clients":[29],"class_list":["post-142","work","type-work","status-publish","has-post-thumbnail","hentry","verticals-finance","clients-northside-hospital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating Brand Preference with Heart - Luckie<\/title>\n<meta name=\"description\" content=\"Creating Brand Preference with Heart - Luckie is the marketing solutions agency that combines data, technology, strategy and creativity to bring you closer to your customer, spot new opportunities and achieve results luck can\u2019t explain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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