{"id":138,"date":"2024-05-15T14:35:49","date_gmt":"2024-05-15T18:35:49","guid":{"rendered":"https:\/\/luckie.com\/?post_type=work&#038;p=138"},"modified":"2025-02-17T22:15:08","modified_gmt":"2025-02-18T03:15:08","slug":"getting-a-firm-grip-on-a-glove-launch","status":"publish","type":"work","link":"https:\/\/luckie.com\/work\/getting-a-firm-grip-on-a-glove-launch\/","title":{"rendered":"Getting a Firm Grip on a Glove Launch"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"138\" class=\"elementor elementor-138\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4840bfdf e-flex e-con-boxed e-con e-parent\" data-id=\"4840bfdf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29058abc e-con-full e-flex e-con e-child\" data-id=\"29058abc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10aa0197 elementor-widget elementor-widget-heading\" data-id=\"10aa0197\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Owens &amp; Minor | Surgical Campaign<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c449b5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"52c449b5\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Getting a Firm Grip on a Glove Launch<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f8d88ad e-flex e-con-boxed e-con e-child\" data-id=\"5f8d88ad\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14ce671c elementor-widget elementor-widget-image\" data-id=\"14ce671c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"198\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/OM_Logo-1024x253.png\" class=\"attachment-large size-large wp-image-292\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/OM_Logo-1024x253.png 1024w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/OM_Logo-400x99.png 400w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/OM_Logo-768x190.png 768w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/OM_Logo-1536x380.png 1536w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/OM_Logo.png 1995w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d06348d e-flex e-con-boxed e-con e-parent\" data-id=\"d06348d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e8e4e74 e-flex e-con-boxed e-con e-child\" data-id=\"e8e4e74\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e71b65b elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"e71b65b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"\/work\/\">Work<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be7bc36 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"be7bc36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"\/work\/\">Getting a Firm Grip on a Glove Launch<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36383e1e e-flex e-con-boxed e-con e-parent\" data-id=\"36383e1e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f75be00 e-con-full e-flex e-con e-child\" data-id=\"4f75be00\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64a54ef elementor-widget elementor-widget-image\" data-id=\"64a54ef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/om-halyard-surgical-feature-1024x1024.jpg\" class=\"attachment-large size-large wp-image-387\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/om-halyard-surgical-feature-1024x1024.jpg 1024w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/om-halyard-surgical-feature-400x400.jpg 400w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/om-halyard-surgical-feature-150x150.jpg 150w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/om-halyard-surgical-feature-768x768.jpg 768w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/om-halyard-surgical-feature.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1aa75591 e-con-full e-flex e-con e-child\" data-id=\"1aa75591\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34ffeffd elementor-widget elementor-widget-heading\" data-id=\"34ffeffd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Opportunity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40cb604d elementor-widget elementor-widget-text-editor\" data-id=\"40cb604d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOwens &#038; Minor HALYARD* is one of the leaders in the perioperative space, with products including face masks, surgical gowns, drapes, sterilization wrap and eyewear. With a robust portfolio of gloves as well, HALYARD* was now adding a full line of surgical gloves.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-953899 elementor-widget elementor-widget-heading\" data-id=\"953899\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Removing the Luck<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-688d0d3b elementor-widget elementor-widget-text-editor\" data-id=\"688d0d3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe helped HALYARD* develop an energetic brand platform to quickly gain the attention of surgeons and OR managers while introducing the new product line. By using data sets to inform the personas, luck had nothing to do with how we developed a creative campaign to resonate with both the glove expectations of surgeons and their emotion around them.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61459d5 e-con-full e-flex e-con e-parent\" data-id=\"61459d5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03d743f elementor-widget elementor-widget-video\" data-id=\"03d743f\" data-element_type=\"widget\" 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data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"890\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/HALYARD-Surgical-Sales-Aid-1.png\" class=\"attachment-large size-large wp-image-1193\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/HALYARD-Surgical-Sales-Aid-1.png 766w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/HALYARD-Surgical-Sales-Aid-1-344x400.png 344w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3221218 e-flex e-con-boxed e-con e-parent\" data-id=\"3221218\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Owens &#038; Minor | Surgical Campaign<\/p>\n","protected":false},"featured_media":387,"template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"verticals":[21],"clients":[30],"class_list":["post-138","work","type-work","status-publish","has-post-thumbnail","hentry","verticals-health","clients-owens-minor"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Getting a Firm Grip on a Glove Launch - Luckie<\/title>\n<meta name=\"description\" content=\"Getting a Firm Grip on a Glove Launch - Luckie is the marketing solutions agency that combines data, technology, strategy and creativity to bring you closer to your customer, spot new opportunities and achieve results luck can\u2019t explain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luckie.com\/work\/getting-a-firm-grip-on-a-glove-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting a Firm Grip on a Glove Launch - Luckie\" \/>\n<meta property=\"og:description\" content=\"Getting a Firm Grip on a Glove Launch - Luckie is the marketing solutions agency that combines data, technology, strategy and creativity to bring you closer to your customer, spot new opportunities and achieve results luck can\u2019t explain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luckie.com\/work\/getting-a-firm-grip-on-a-glove-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"Luckie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LuckieAndCo\" \/>\n<meta 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