{"id":136,"date":"2024-05-15T14:35:25","date_gmt":"2024-05-15T18:35:25","guid":{"rendered":"https:\/\/luckie.com\/?post_type=work&#038;p=136"},"modified":"2025-02-18T15:43:34","modified_gmt":"2025-02-18T20:43:34","slug":"leveraging-a-sponsorship-to-captivate-customers","status":"publish","type":"work","link":"https:\/\/luckie.com\/work\/leveraging-a-sponsorship-to-captivate-customers\/","title":{"rendered":"Leveraging a Sponsorship to Captivate Customers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"136\" class=\"elementor elementor-136\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d968736 e-flex e-con-boxed e-con e-parent\" data-id=\"6d968736\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-278a24a2 e-con-full e-flex e-con e-child\" data-id=\"278a24a2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24dc7945 elementor-widget elementor-widget-heading\" data-id=\"24dc7945\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Regions | Seeing SEC Everywhere<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69509f38 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"69509f38\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Leveraging a Sponsorship to Captivate Customers<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bab1e6b e-flex e-con-boxed e-con e-child\" data-id=\"4bab1e6b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75560bb8 elementor-widget elementor-widget-image\" data-id=\"75560bb8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"517\" height=\"109\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/Regions-Bank-Logo_Rev.png\" class=\"attachment-large size-large wp-image-349\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/Regions-Bank-Logo_Rev.png 517w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/Regions-Bank-Logo_Rev-400x84.png 400w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2a4eac e-flex e-con-boxed e-con e-parent\" data-id=\"a2a4eac\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6abba9b e-flex e-con-boxed e-con e-child\" data-id=\"6abba9b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29d015c elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"29d015c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"\/work\/\">Work<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-194172b elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"194172b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"\/work\/\">Leveraging a Sponsorship to Captivate Customers<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-478df042 e-flex e-con-boxed e-con e-parent\" data-id=\"478df042\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa52a7a e-con-full e-flex e-con e-child\" data-id=\"aa52a7a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33e150e elementor-widget elementor-widget-image\" data-id=\"33e150e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"667\" height=\"667\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/regions-sec-highlight.jpg\" class=\"attachment-large size-large wp-image-386\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/regions-sec-highlight.jpg 667w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/regions-sec-highlight-400x400.jpg 400w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/regions-sec-highlight-150x150.jpg 150w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bfeeb6a e-con-full e-flex e-con e-child\" data-id=\"6bfeeb6a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33385342 elementor-widget elementor-widget-heading\" data-id=\"33385342\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Opportunity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7824522c elementor-widget elementor-widget-text-editor\" data-id=\"7824522c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consumers usually only engage with bank social media accounts to complain \u2014 even among the big brands. For years, Regions has leveraged its Official Bank of the SEC sponsorship to drive engagement, but in 2023, the challenge was amplified: How do we turn passive fans into active participants, week after week?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-436198d3 elementor-widget elementor-widget-heading\" data-id=\"436198d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating Alignment for Maximum Impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-134464b elementor-widget elementor-widget-text-editor\" data-id=\"134464b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every activation for the sponsorship \u2014 from social media to in-person experiences \u2014 aligned under a strategy that seamlessly put fans front and center.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7386a90 elementor-widget elementor-widget-heading\" data-id=\"7386a90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turning Engagement into Participation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cb56cb3 elementor-widget elementor-widget-text-editor\" data-id=\"6cb56cb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Seeing SEC Everywhere campaign turned the fan experience into a game. Hidden, team-specific Easter eggs across Regions\u2019 channels kept audiences coming back, driving sustained engagement. The program extended into live events, creating the most successful activation to date. By ensuring a cohesive, strategically aligned execution, Regions didn\u2019t just sponsor SEC fandom \u2014 it became part of it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13310d9 e-flex e-con-boxed e-con e-parent\" data-id=\"13310d9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eeae5ea elementor-widget elementor-widget-heading\" data-id=\"eeae5ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Highlights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f684a37 e-grid e-con-boxed e-con e-child\" data-id=\"f684a37\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9fef4b0 e-flex e-con-boxed e-con e-child\" data-id=\"9fef4b0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f6dc56 elementor-widget elementor-widget-heading\" data-id=\"7f6dc56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">785%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c080d44 elementor-widget elementor-widget-text-editor\" data-id=\"c080d44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">YoY increase in social media engagement<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31fdad5 e-flex e-con-boxed e-con e-child\" data-id=\"31fdad5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a216c7 elementor-widget elementor-widget-heading\" data-id=\"9a216c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">622,000<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72951fb elementor-widget elementor-widget-text-editor\" data-id=\"72951fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">on-site impressions<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35729b9 e-flex e-con-boxed e-con e-child\" data-id=\"35729b9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9562cdd elementor-widget elementor-widget-heading\" data-id=\"9562cdd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">200%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a966d5 elementor-widget elementor-widget-text-editor\" data-id=\"0a966d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">increase in social media followers\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8138124 e-flex e-con-boxed e-con e-parent\" data-id=\"8138124\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ce7b77 e-con-full e-flex e-con e-parent\" data-id=\"6ce7b77\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32193e8 elementor-widget elementor-widget-video\" data-id=\"32193e8\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/luckie.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/REG_SEC_Thumb.jpg&quot;,&quot;id&quot;:354,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/COMR_OBS_SECeverywhere_LM_VI_30.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/REG_SEC_Thumb.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40809cf e-flex e-con-boxed e-con e-parent\" data-id=\"40809cf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73254bf e-con-full e-flex e-con e-parent\" data-id=\"73254bf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fb1ef20 e-con-full e-flex e-con e-child\" data-id=\"fb1ef20\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdb937b elementor-widget elementor-widget-video\" data-id=\"fdb937b\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/SEC-Scroller.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3760497 e-con-full e-flex e-con e-child\" data-id=\"3760497\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23085c6 elementor-widget elementor-widget-image\" data-id=\"23085c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"875\" height=\"763\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/image-20240612-194030.jpg\" class=\"attachment-full size-full wp-image-1284\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/image-20240612-194030.jpg 875w, 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