{"id":132,"date":"2024-05-15T14:34:03","date_gmt":"2024-05-15T18:34:03","guid":{"rendered":"https:\/\/luckie.com\/?post_type=work&#038;p=132"},"modified":"2025-02-18T15:24:47","modified_gmt":"2025-02-18T20:24:47","slug":"creating-brand-love-through-song","status":"publish","type":"work","link":"https:\/\/luckie.com\/work\/creating-brand-love-through-song\/","title":{"rendered":"Creating Brand Love Through Song"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"132\" class=\"elementor elementor-132\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31fd0f0a e-flex e-con-boxed e-con e-parent\" data-id=\"31fd0f0a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-607d335b e-con-full e-flex e-con e-child\" data-id=\"607d335b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53b84077 elementor-widget elementor-widget-heading\" data-id=\"53b84077\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">RaceTrac | House Products Campaign<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-595084b elementor-widget elementor-widget-heading\" data-id=\"595084b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Rising Above Category Chaos <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d5e184b e-flex e-con-boxed e-con e-child\" data-id=\"3d5e184b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73b0052b elementor-widget elementor-widget-image\" data-id=\"73b0052b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"287\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/racetrac-logo-1024x367.png\" class=\"attachment-large size-large wp-image-283\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/racetrac-logo-1024x367.png 1024w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/racetrac-logo-400x143.png 400w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/racetrac-logo-768x275.png 768w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/racetrac-logo.png 1220w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9cddb8 e-flex e-con-boxed e-con e-parent\" data-id=\"c9cddb8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fe3a463 e-flex e-con-boxed e-con e-child\" data-id=\"fe3a463\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74c7f48 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"74c7f48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"\/work\/\">Work<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae9a15d elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"ae9a15d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Rising Above Category Chaos <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-723cfffc e-flex e-con-boxed e-con e-parent\" data-id=\"723cfffc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a3e9411 e-con-full e-flex e-con e-child\" data-id=\"7a3e9411\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-525ba58 elementor-widget elementor-widget-image\" data-id=\"525ba58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/racetrac-feature.jpg\" class=\"attachment-large size-large wp-image-268\" alt=\"\" srcset=\"https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/racetrac-feature.jpg 800w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/racetrac-feature-400x400.jpg 400w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/racetrac-feature-150x150.jpg 150w, https:\/\/luckie.com\/wp-content\/uploads\/2024\/05\/racetrac-feature-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5109fc93 e-con-full e-flex e-con e-child\" data-id=\"5109fc93\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77ef9348 elementor-widget elementor-widget-heading\" data-id=\"77ef9348\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Opportunity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d501522 elementor-widget elementor-widget-text-editor\" data-id=\"4d501522\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>RaceTrac needed a way to break through a crowded and noisy category to talk about its pizza, coffee and breakfast sandwiches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a17abee elementor-widget elementor-widget-heading\" data-id=\"1a17abee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Making Every Dollar Count<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce1ad58 elementor-widget elementor-widget-text-editor\" data-id=\"ce1ad58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ROI matters. Instead of relying on expensive ad placements, we maximized impact by creating an engaging, low-cost campaign fueled by originality and organic reach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c934ab2 elementor-widget elementor-widget-heading\" data-id=\"c934ab2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turning Creativity into a Competitive Edge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46e0a9c elementor-widget elementor-widget-text-editor\" data-id=\"46e0a9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Luckie\u2019s creative team wrote and produced original songs that celebrated RaceTrac\u2019s offerings in a fun, playful way. We also created Phil the RaceTrac Employee \u2014 a character who not only performed the songs but also became a recognizable face for the brand. By taking Phil to social media with meme-worthy moments and viral-style challenges, we transformed a simple campaign into an organic, culture-driven phenomenon. No waste, no luck \u2014 just smart, creative marketing that worked harder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c1d4b6 e-flex e-con-boxed e-con e-parent\" data-id=\"3c1d4b6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0ae4ea e-con-full e-flex e-con e-parent\" data-id=\"f0ae4ea\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26815e2 elementor-widget elementor-widget-video\" data-id=\"26815e2\" data-element_type=\"widget\" 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muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72f9277 e-flex e-con-boxed e-con e-parent\" data-id=\"72f9277\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54d2a2b e-con-full e-flex e-con e-parent\" data-id=\"54d2a2b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eeff858 elementor-widget elementor-widget-video\" data-id=\"eeff858\" data-element_type=\"widget\" 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url(https:\/\/luckie.com\/wp-content\/uploads\/2024\/06\/racetrac-coffee.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24acfc8 e-flex e-con-boxed e-con e-parent\" data-id=\"24acfc8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>RaceTrac | House Products Campaign<\/p>\n","protected":false},"featured_media":268,"template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"verticals":[22],"clients":[27],"class_list":["post-132","work","type-work","status-publish","has-post-thumbnail","hentry","verticals-retail","clients-racetrac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating Brand Love Through Song - Luckie<\/title>\n<meta name=\"description\" content=\"Creating Brand Love Through Song - Luckie is the marketing solutions agency that combines data, technology, strategy and creativity to bring you closer to your 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